Who we are

Mohamed Hilal Group began with its conceptualization in 2001 as a foundation for the existing passion and obsession for perfumery in three perfume brands: Hind Al Oud, Khaltat and Anfasic Dokhoon. Currently we have over 70 shops in the GCC and are always striving for innovation. Each brand is a new and creative expression of different facets of the mind, heart and soul, bringing scents to life with high quality, scentsational top, middle and base notes.

From perfumes we have expanded our unique Emirati concepts into Food & Beverage: Milas, Musk and our newest addition, 3rd Avenue. Enjoying food is centered in the Art of designing the aromas within it; scent and taste come together in a natural balance. Behind the scenes of each of our restaurants is a perfumer that knows well how to use scent to turn each bite into a harmony of aromas.

Continuing through our creative and innovative process, we are branching out into the luxurious leather goods and luxury chocolate brands. Fashion, creativity and inspiration are always in the forefront of our innovation; Hilal, our luxury leather goods brand, will portray our vision of a sophisticated, exclusive style. 

Knowledge, love and happiness were all found in the sky. We have always tried to anticipate the fulfillment of our dreams, and the stars were used to guide us. Mnwa’ is Mohamed Hilal’s inspiration in the world of chocolate, bringing back the luxury chocolate experience; with deep, rich flavors we will restore what was once food for royalty.

Our philosophy is to work diligently and passionately, to build our brands with love, passion, inspiration and happiness. Our goal is to inspire others through our work, to encourage and promote dedication, love and happiness.

We welcome you to a uniquely modernized, traditional experience, in which Passion is our Inspiration.

Mission Vision Values

Mission – how we want to affect people

To put our passion into everything we do. We are not only making products; we are building brands with love, passion and inspiration in order to inspire our customers, our employees and the world.

Vision – what we want to become, what we want to do

To bring another perspective to business, with our unique passion and inspiration. We aim to make the Emirati name internationally known as “successful” as we exceed what is considered “normal.”

Values – what we value in the development of our business

For us, INTEGRITY is a central quality to DEVELOPING PEOPLE. To achieve our GLOBAL VISION, we develop and INNOVATE, create and imagine, and THINK outside the box. We aim to provide the highest QUALITY to our customers and go above and beyond their expectations.

  • Integrity
  • Quality
  • Developing people
  • Global vision
  • Innovation
  • Thinking outside the box