Editor's advice . Shay Up Powder Foundation is long wearing, natural and luminous touch for a flawless complexion. The one-step powder gives a smooth and velvety coverage that allows the skin to breath. It includes the two sided sponge applicator for a buildable coverage. ...

Creator's Inspiration . The Scent of Belonging. .Mist drifts quietly, yet it changes everything.It is elusive, soft, and untamed — a symbol of transformation and the power of possibility. Like the visionaries who came to Dubai with little more than hope and heart, Dubai...

Creator's Inspiration . True love never lives happily ever after, true love has no end. . The fragrance of Grá is a continuously evolving journey through the senses and emotions. The heart opens to release the serenity, happiness, and beauty within, with a powerful...

Creator's Inspiration . Oud Zayed is a fitting tribute to a leader who exemplified the very best of Emirati culture and vision. The world-class fragrance opens with notes of Cashmeran, Amber, and Agarwood followed by a Chypre base note that blends Cashmeran, Amber, and...

Creator's Inspiration . A five-scent collection of the most treasured fragrances, Precious Collection is a noble collection with a deep yet delicate message. Truly valuable, this collection will bring with it the passion and inspiration of our greatest perfumes within a signature Hind Al...

Creator's Inspiration . Some scents can take us back to our most-cherished memories. These pure, concentrated oils will transport you to the past and remind you of your favourite moments. They are crafted with a blend of top quality oud and other precious fragrances...

Creator's Inspiration . An exquisite fusion of Iranian and Moroccan saffron, delicately sweetened with a hint of golden honey. This enchanting fragrance radiates a quiet sensuality, designed to uplift your spirit and stir the senses—perfect for moments when you seek inspiration, romance, or a...

Editor's advice . Announcing the launch of highly pigmented liquid matte lipsticks that glide on smoothly to envelop the lips with vibrant colors for a long wearing transfer free finish for a ‘SHAY’ look all day long. Choose from our top picks of 12...

Creator's Inspiration . Assayroon Hob Al Emarat is inspired by our continuous love for the beautiful Emirates.  . Assyroon Hob Al Emarat is a distinctly Emirati fragrance that naturally reflects the warmth and spirit of the emirates. Assayroon Hob Al Emarat begins with its...

Editor's advice . An opulent blend of red and purple that creates a look of its own.  . A highly pigmented liquid matte lipsticks that glide on smoothly to envelop the lips with vibrant colors for a long wearing transfer free finish for a...

Creator's Inspiration . Parfum Debut celebrates the natural scent of Desert Rose, Geranium and Taif Rose. With its suave woody base, this fragrance is sophisticated treat for all who love nature-inspired scent. And it's what makes Parfum Debut such a popular choice among women...

Creator's Inspiration . Ljubovj means “Love” in Croatian. This fragrance embodies a deep, passionate love—sweet, spicy, and just a touch wild. It opens with the vibrant and bittersweet aroma of pomegranate, unfolding into a heart of smooth sandalwood, and settling into a rich base...

Creator's Inspiration . Heartshine is a warm and radiant perfume, created to embody the pulse, passion, and intensity of love - from the first blush to the lasting embrace. A striking blend of red carnation, vanilla, and amber transports you to an intimate world...

Creator's Inspiration A tree resin that has been buried for a thousand years. A hypnotizing strength beholds a sacred sweetness that evaporates with the relaxed warmth of skin. Copal is the scented interpretation of splendid illustration gleaned from the ancient bazaar.  The rich and...

Creator's Inspiration . Indulge your senses with the floral scent of our Jasmine Parfum. This Eau de parfum combines the best elements of Jasmine de Grasse, Jasmine Sambac, and Tuberose to create an elegant fragrance. . Fragrance Notes: Jasmine de Grasse, Jasmine Sambac, Tuberose Key...

Creator's Inspiration . Liebe is a German love.  . We were presenting Liebe - True Love. A powerful and true fragrance with a treasured passion. This citrus ambary scent is centered around the joys and depth of love that we all deserve. The bitter...

Includes Dalaa Perfume (50ml) Ahojas Perfume (50ml) Sheikh Muhammad Oil (3ml) Mukalat Eid Oil (6ml) Sheikh A Oud (20g)

Creator's Inspiration . The fragrance is inspired by the guardian of the cultural heritage, the father of wisdom, and the messenger of knowledge. His Highness Sheikh Sultan Al Qasimi. Hob Sultan is a gold fragrance that celebrates the extraordinary person who wears it. The...

Creator's Inspiration . A warm heart and a deep, smoky finish evoke emotional enrichment, curated into your world of scent. Beneath the surface lies a depth reworked to transcend time and embrace your future. The scent surprises with its originality and modernity. . Fragrance...

Editor's advice . A rare & exceptional blend to surprise you.  . A highly pigmented liquid matte lipsticks that glide on smoothly to envelop the lips with vibrant colors for a long wearing transfer free finish for a ‘SHAY’ look all day long.  ....

Editor's advice . Discover the most luxurious and rarest of ingredients. A floral spring scent decorating the most precious oud, Shaykha Shay Shay oil is a royal essence of sweet beauty. Top notes of Apple and Jasmine are a sweet floral surprise in the...

Editor's advice . Announcing the launch of highly pigmented liquid matte lipsticks that glide on smoothly to envelop the lips with vibrant colors for a long wearing transfer free finish for a ‘SHAY’ look all day long. Choose from our top picks of 12...

Creator's Inspiration . “Love of Aura” invites you to embrace the transformative power of the present moment. It’s the promise of a new beginning or the quiet beauty of self-assurance, this fragrance serves as a reminder that every day holds the potential for reinvention.With “Love of Aura”...

Creator's Inspiration . The beauty of Spring is captured in this delightful floral blend. The scent opens with blossoms of Jasmine, a deep floral scent that cedes into the Cashmere Wood heart note. Diffusive and tenacious, cashmere wood has a distinct musky, woody scent,...

Editor's advice . Amelia Palette is a magical weapon to create an array of S’looks (Scented-Look), from the most natural to the most defined. “It’s the new you, the courageous you”. . Product Feartures Limited Edition Palette includes shades that suit all skin tones in...

Creator's Inspiration . Barari Parfum, crafted by master perfumers in the Arabian Desert, is an ever-evolving scent that captures the beauty of a green desert in winter. Ginger and Rose intertwine to create a beautiful, citrusy, angelic fragrance, epitomizing the unique beauty of Barari....

Creator's Inspiration . Love needs no map, for it can find its way blindfolded. . Inspired by the unique, natural fragrances of Lithuania, Meile Parfum represents the country even has its own aroma, called ‘the Scent of Lithuania’. The aromatic scent opens with Basil...

Creator's Inspiration . True love never lives happily ever after; true love has no end. . The fragrance of Grá is a continuously evolving journey through the senses and emotions. The heart opens to release the serenity, happiness, and beauty within, with a powerful...

Creator's Inspiration . Love cures people, both the ones who give it and the ones who receive it.  . The scent of Oud Fume is the perfect accompaniment to the intoxicating feeling of Love. It is a bond that can stand the test of...

Creator's Inspiration For love that needs now words, but speaks volumes, This magnificent collection of fragrances and body care products is fit for royalty. The beauty of Love en Masse is its romanticism; this wondrous scented celebration complements every moment of happiness with its beauty....